Churn Calculator

The calculator updates the calculations automatically every time you change any data, ensuring that you always have the most current insights into your revenue and churn metrics.

IMPORTANT! Please read...

This information is computer-generated. The results are rounded and rely on certain assumptions. This calculator is designed to give a useful general indication of your revenue and churn metrics.

It's important you always verify these calculations with your actual data and double-check the results before making any business decisions.

If you find it challenging to get your numbers or need more detailed insights, we are excited to announce that next month we will shortly be releasing a Churn Analytics Plugin. This plugin will provide comprehensive analytics to help you better understand your revenue and churn data.

Register to the beta discoverer list and we will send it to you for FREE .

Explanation of Calculations in the Revenue and Churn Calculator

The revenue and churn calculator helps you estimate the impact of churn on your subscription-based business and how reducing churn can improve your revenue. Here’s a breakdown of the key calculations performed by the calculator:

Initial Setup:

• Initial Subscribers: The number of subscribers you currently have.
• Subscription Price: The amount charged for each subscription and the frequency of billing (e.g. weeks, months, or years).
• Cancellations: The number of subscribers who cancel their subscription within the last billing period.
• New Subscribers: The number of new subscribers added during the last billing period.
• Churn Reduction: The percentage by which you aim to reduce churn.

Your Current Analytics (Without Churn Reduction)

• Churn Rate: This indicates the percentage of customers who leave (churn) during a specific period. It helps understand the current customer retention situation.
• Next Period Revenue: This is the projected revenue for the upcoming period without any churn reduction efforts.
• Next Period Revenue Lost on Churn: This shows the estimated amount of revenue that will be lost in the next period due to customer churn.
• Next Year Revenue: This is the projected revenue for the next year without any churn reduction efforts.
• Next Year Revenue Lost on Churn: This shows the estimated amount of revenue that will be lost over the next year due to customer churn.

Next Billing Period (With Churn Reduction)

• Subscriptions Saved: This indicates the number of subscriptions that would be saved due to churn reduction efforts in the next billing period.
• Extra Revenue Saved: This represents the additional revenue retained due to saved subscriptions in the next billing period.
• Total Revenue: This is the total projected revenue for the next billing period, including the revenue saved from reducing churn.

Next Year Projection (With Churn Reduction)

• Subscriptions Saved: This indicates the number of subscriptions that would be saved due to churn reduction efforts over the next year.
• Extra Revenue Saved: This represents the additional revenue retained due to saved subscriptions over the next year.
• Total Revenue: This is the total projected revenue for the next year, including the revenue saved from reducing churn.

Charts and Tables

This section provides visual representations and detailed tables of the data to help users better understand the impact of churn and the benefits of reducing it.

• Stacked Bar Chart: This chart shows the revenue breakdown for each period, with and without churn reduction. It stacks the base revenue and the extra revenue saved due to churn reduction for each period.
• Line Chart: This chart visualizes the trend of revenue over time, highlighting the differences between scenarios with and without churn reduction.
• Table Container: This section will display detailed tables summarizing the data used for the calculations and visualizations.

If you need more detailed insights or struggle with getting accurate numbers, our upcoming Revenue and Churn Analytics Plugin can help.

Sign up with your email address to get it for free upon release.